Sports Broadcasting / Analyst Coaching and Consulting

Jimmy Dykes, ESPN Analyst
Dave Armstrong was the first Play-by-Play announcer I worked with in this business. He influenced how I worked, how I prepared, and how I approached my job as much as anyone in my career. He is a true professional, and I am grateful for his mentoring through the years.”

Jon Sundvold, ESPN Analyst (Missouri All-American, former NBA player)
As an analyst, it is one thing to “do” a game, it is another to actually bring the game to the highest level for your audience. Dave Armstrong has been instrumental in helping me understand my role, and how I could add value to the broadcast. He taught me early the importance of letting the audience feel the emotion and passion of the event — then adding to that — even if it meant being quiet. His knowledge of the production and direction side allowed me to understand all roles involved in the broadcast and his encouragement and feedback allowed me to grow as an analyst”

Chris Doering, SEC Analyst (former Florida and NFL Wide Receiver)
I had been working as an in-game color analyst for three years prior to working with Dave Armstrong. As a former college and NFL receiver I have become used to receiving feedback on my performance in practice and in games from my coaches. One of the most frustrating things about making the transition from player to broadcaster is the lack of critiquing/coaching that I received from my broadcasts. Working with Dave this season has provided me with tangible things that I am doing well as well as things that I need to do better. The feedback from Dave has provided me with confidence that I am doing the right things on the air. and my performance has noticeably improved. With Dave’s help, I have improved more in one season than I had in my previous three.

Reid Gettys, ESPN Analyst (former player on Houston’s Phi Slamma Jamma team)
I have had the privilege of working with Dave Armstrong for the last 15 years. In this business, there are very few people willing to give you constructive feedback on your broadcasts and even fewer who are qualified to do it. Dave is the consummate professional sitting next to you while the red light is on, and an excellent “Coach” and mentor when you take the headsets off. Too often, you leave a game with no idea of how you performed and more importantly, no idea of how to improve. Dave brings to his coaching an abundance of talent, over 25 years of broadcasting experience, impeccable integrity and a genuine desire to see you improve.

Dave specializes in coaching Sports Broadcasters and has extensive experience helping clients quickly improve their broadcasting skills — whether making the transition from the athletic field or further improving their play-by-play performance.

Who can benefit?

What you can expect:

To learn more about how to improve broadcast performance, contact